The iconic chocolates of Majani

In 1796 Teresina Majani sets up a small chocolate laboratory and shop in the heart of Bologna, capital of the Emilia-Romagna region. With that she lays the foundations of what is to become Italy’s oldest chocolatier family: Majani. One of the laboratory’s most iconic inventions is the Scorza chocolate in 1832, named after its similarity to a tree bark. After the unification of Italy in 1861, Majani becomes an official supplier of the royal House of Savoy, whose coat of arms is still present in the Majani logo today. In 1911, Majani wins a contest to create a chocolate celebrating the launch of the new FIAT car model, Tipo 4. This four-layered cremino continues to be Majani’s most prestigious chocolate to this day.

A traditional Italian chocolate bar in vintage packaging